A watch is unique in so many ways. It is your personal signature – a fashion accessory and a gadget.

A great watch is a time machine that can bring back memories from the past and evoke visions of the future – and not least remind you of the present.

More than anything, a watch is a tool to keep track of time.

We live in a world where everything moves extremely fast – technology is constantly evolving, leaving us with almost endless opportunities, but at the same time, putting up a distance between us. Our online presence, along with more and more opportunities for distraction and amusement, ultimately leaves us behind, unable to enjoy the things in life that really define us.

Our vision is not only to create and design long-lasting and beautiful watches – it is also to remind you of where you are, and appreciate the moment.

Time is now.